Case study
Terravawe
Logo, brand identity, website and visual design for Terravawe, an AI technology company launched by Myraa Technologies Group in the UAE.
Overview
Terravawe is an AI technology company from Myraa Technologies Group, built to bring AI, blockchain, IoT and mixed reality to businesses across the GCC.
Myraa brought 9+ years of industry experience across 11+ countries and was expanding into the GCC market to deliver scalable AI solutions for SMEs. Terravawe needed to arrive with a complete identity in time for its launch at Sharjah Research Technology and Innovation Park on 15 February 2025.
S9 designed the logo, the brand identity, the website and the launch visuals: the launch countdown campaign.
Logo
The mark is two flowing waves, a direct reading of the name: terra and wave, technology moving through the world.
The waves sit above a rounded, geometric wordmark whose lowercase letters echo the same soft curves. A gradient runs through the mark from electric blue, through violet, to yellow — energy turning into light.
The lockup works in full colour on white, in white on the gradient, and as a standalone wave symbol for avatars and app icons. A secondary line ties it to its parent: By Myraa Technologies Group.

Identity
The identity is built on one gradient — blue to violet to yellow — used as a field, not decoration.
Every touchpoint starts from that spectrum, so a single frame of colour reads as Terravawe even before the logo appears. White type sits on top, set in a clean grotesque that stays legible over the shifting background.
Photography and AI-generated imagery are graded into the same blue, violet and yellow range, which keeps product shots, office photos and abstract scenes in one family.
Colours sampled from the Figma artwork.
Website
The website opens on the brand gradient with one promise: take the next steps for an AI-driven enterprise.
Below the hero, four service cards introduce AI, augmented reality, virtual reality and blockchain. The Who we are section pairs the wave symbol with imagery, and Reason to choose us presents AI Integration, Blockchain and UX Design as large image cards on black.
Further down, the site lists the industries Terravawe serves — finance, oil and gas, healthcare, retail and real estate — and closes with case studies and a contact call to action.



Visual design
For the launch, we designed a five-day countdown for social media.
Each countdown post sets a huge white numeral against a scene in the brand colours, with one message per day: embracing AI-driven innovation, impacting key industries, Myraa expanding to the GCC, FlocCare expanding to the UAE, and a sneak peek of the new UAE office.





Launch countdown. Five posts, one message a day.
Outcomes
Terravawe launched with a complete identity: logo, website and campaign, all from one gradient and one wave.
The system gave a new company an instantly recognisable presence for its UAE launch and a toolkit it can keep extending across new services and markets.
4
Disciplines: logo, brand identity, website and visual design
5
Countdown posts for the launch campaign
1
Gradient system shared by logo, website and campaign
UAE
Launched at Sharjah Research Technology and Innovation Park