Case study
David C. Matteson
Personal brand and website design for an entrepreneur, investor and strategic advisor advancing AI-powered health and healthy longevity.
Overview
David Matteson continues his lifelong mission to advance healthy innovation — now advising the next generation of ventures in AI-powered health, sustainable entrepreneurship, and impact strategy.
An entrepreneur, investor, venture architect, strategic advisor and board member, David has built and backed companies at the intersection of health, longevity and technology. Over five decades he has led, funded and advised ventures at the intersection of health, technology and human well-being.
S9 Studio designed David's personal brand and website — a digital presence for his work as a founding partner and senior advisor at Santorio, an AI-powered health assessment platform.
David's work sits at a unique intersection: he brings the operating rigour of a serial founder, the strategic eye of an active investor and the credibility of someone who has spent decades building in and around the health ecosystem.
His partnership with Santorio reflects this directly — as Founding Partner and Senior Advisor, he leads strategy, funding and market design for a platform that transforms health assessments through curated clinical data and personalised insights.
The personal brand we built had to hold all of this without diluting any of it: a clear visual identity, an authoritative digital presence and an editorial voice that lets his ideas speak for themselves.
Identity
The visual identity centres on clarity and authority — a wordmark that holds its own in print, on screen and alongside the logos of the institutions David appears with.
The name is set in a clean sans-serif inside a thin white box, a lockup that feels formal without being stiff. It sits on deep violet, with a serif for headlines and white for all text.
Website
The website tells five decades of work in five calm pages: About, Current Focus, Highlights, Philosophy and News.
Every page shares one layout. A large serif statement sits on the left; the detail sits on the right in a clean sans-serif. The violet field runs edge to edge, so the site reads as one continuous voice rather than a stack of sections.
The content moves from who David is, to what he is doing now at Santorio, to the milestones behind it (EMulate Therapeutics, Early Edge Solutions, pH Sciences, Bastyr University, Hill & Knowlton) and the principles that guide him.
Outcomes
David launched with a personal brand and website that holds its own alongside the institutions and platforms he appears with.
The website gives every audience, from a first-time visitor to an investor doing due diligence, a clear picture of who David is, what he is working on and what he stands for.
5
Pages: About, Current Focus, Highlights, Philosophy and News
50+
Years of career told as one clear story
6
Career milestones laid out as a timeline
1
Wordmark and colour carried across every page
