Case study
Creative Glu
Branding, landing page, brand assets and product design for Creative Glu — an AI adoption accelerator that transforms manual business operations into AI-driven processes at scale.
Overview
Creative Glu is an AI adoption accelerator — a creative agency that uses AI to transform how businesses operate, create and compete.
The studio needed a full identity system to match its ambition: a landing page that communicates its value proposition clearly, branded proposals and one-pagers for client-facing work, a product interface for its Glu Agents platform, and investor and client presentation decks. S9 delivered end-to-end design across all these touchpoints.
The visual language pairs editorial restraint with bold colour — dark typographic layouts anchored by vibrant 3D forms and photography — communicating both the seriousness of enterprise AI and the energy of a creative-first studio.
Landing page
The site needed to make a single argument instantly: Creative Glu is the studio you bring in when you're serious about AI adoption.
The hero leads with "Ai.Adoption.Accelerator" — an unconventional capitalisation that turns the tagline into a visual object — paired with a direct subhead and a single CTA. From there the page moves through the value proposition: manual operations transformed into AI-driven workflows, real-time data analysis, and a client portfolio that proves it.
Each section is typographically driven, using dense text with 3D forms as counterpoint. The "Adopt to Transform" and "Transform to Accelerate" sections use contrasting sculptural visuals — monochrome and polychrome — to mark the journey from adoption to acceleration.
Brand assets
Client-facing documents — proposals, one-pagers and contracts — carry the same visual language as the site, giving Creative Glu a consistent presence from first pitch to signed agreement.
Proposals open with a branded cover that immediately communicates seniority: dark field, refined typography, and the client's name given prominence. Interior pages follow a structured layout that lets the work speak clearly without visual noise. Each document is built to be modified quickly — different clients, same system.
Product design
Glu Agents is Creative Glu's AI workflow platform — purpose-built to manage, monitor and scale AI agents across client operations.
The dashboard surfaces agent performance in real time: success rates, execution counts, connected sub-workflow agents and historical analytics. The design uses a dense dark UI with clear data hierarchy — large numerals for key metrics, structured tables for workflow detail, and coloured status indicators for at-a-glance health. Each agent gets its own profile view, making it easy to diagnose performance or hand off to a client team.
The deck design arm delivers presentation templates for investors and clients — structured around Creative Glu's narrative arc from problem through solution to market opportunity, with the same visual system applied throughout.
Hey there, This is Hannah – RevOps
Hannah connects directly with your HubSpot environment to streamline sales activities from conversation to close.
– 13.37%
| STATUS | INPUT NODE | INPUT TEXT | OUTPUT NODE | OUTPUT TEXT |
|---|---|---|---|---|
| Succeeded | Edit Fields | Hello | Hanna – AI Chat Agent | I'm Hannah, your AI RevOps agent from Creative Glu… |
| Succeeded | Edit Fields | Hello | Hanna – AI Chat Agent | I'm Hannah, your AI RevOps agent from Creative Glu… |
Glu Agents dashboard. Real-time agent performance monitoring with execution analytics and workflow graph.
Outcomes
A unified design system across five touchpoints — website, proposals, contracts, product and decks.
Creative Glu now has a coherent visual presence from first impression to daily product use, built to scale with the business as it grows its client base and agent platform.
5
Design touchpoints — website, brand assets, product, decks, social
1
Unified visual system from landing page to product dashboard
AI
Glu Agents platform designed for real-time agent performance monitoring
F500
Proposal and deck templates built for enterprise client pitches